People and the Planet
Sustainability is at the very core of the brand's practice. Each piece that McDowell crafts is made from reclaimed fabrics and ethically produced materials with a low carbon footprint in mind. Directly working with those across the many facets of the industry through ‘Reimagine’ collections that save and monetise past season fabrics and clothing.
A key advocate of the queer community, McDowells fuses activism with the work of leading LGBTQIA+ charities to help provide a platform for the marginalised. Using the designers work to not only celebrate queer identity but also spotlight the necessary awareness and resources needed for an underrepresented community.